Kiehl’s Loves is a global campaign celebrating the countries and cities served by Kiehl’s worldwide. Following in its annual tradition of partnering with internationally acclaimed artists, I was delighted to work with the team on the 2024 campaign to create bespoke artwork for 42 countries and cities, for use across print, digital marketing, and limited-edition packaging for Kiehl’s products.Each unique design brought together hand drawn visual icons, typography, colours and landscapes characteristic to each city’s culture and history with symbols of Kiehl’s brand heritage, such as the famous Mr Bones.
It was a pleasure to work with the team at Kiehl’s over the past 6 months on this project and great to now see the work being rolled out worldwide.