As part of the organisation’s brand development that includes a new strategy, logo and website, New York City Tourism & Conventions bureau commissioned a suite of hand-drawn illustrations and typography celebrating the NYC spirit.
Tapping into travellers’ desire for authentic experiences, the foundation of the Bureau’s new branding comes from genuine perspectives shared by a diverse mix of locals. Working directly with the team, I developed a cast of characters, buildings, shapes, and places that bring authentic NYC voices and experiences to the fore.